Interactive questionnaires

A questionnaire that does not get abandoned at question four, and a result people forward without being asked.

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In short

Languages: Romanian, English
Delivered so far: 4 platforms
Build: In house, end to end

What it includes

Questionnaire architecture

How many questions, in what order, with what breaks. Length is decided from the drop-off rate, not from wishes.

Typologies and archetypes

The model that turns answers into a profile people recognise themselves in.

The shareable result

A profile page and a generated image, designed for the screen they actually land on: the phone.

Analytics

Where people drop out, which questions fail to discriminate, which channel brings respondents.

Methodology

A questionnaire gets abandoned. A profile gets shared.

The difference between a thousand answers and ten thousand is not promotion. It is the first three screens and what the person gets at the end.

We build fast wizards, navigable by keyboard, that save progress and do not ask for personal data before offering something. The scoring is written before the first question, not fitted over the results afterwards. And the result is designed as an object to pass on — that is where most of the traffic came from, on every project.