Busola Media 2026
A test that shows you what your information diet looks like: where you get your news, how varied it is, and how close you are to your own bubble.
- Year
- 2026
- Services
- Questionnaire · Data · Research
- Role
- Design, build, fieldwork
- Platform
- media.buso.ro
The challenge
Everyone talks about disinformation. Almost nobody shows you your own consumption.
Media literacy is mostly done through campaigns telling people what not to read. We started from the opposite idea: show somebody the map of their own information diet, and the conversation about sources starts on its own.
What we built
A short questionnaire and a profile you want to show
The items come from the literature on media consumption and were tested before launch. The platform computes a profile across several dimensions, explains it in plain language, and turns it into an image that is easy to share. Every answer enters an anonymised dataset.
What came out
Launched in Cluj-Napoca and picked up by public television
Launched in Cluj-Napoca and picked up by TVR Cluj, with an on-air segment on how to read a media diet profile. The dataset remains the basis for the analyses that follow.
In the press
“Busola Media, launched in Cluj-Napoca”
— TVR Cluj