Busola de Marketing
Proof that the mechanics work outside politics too: a professional profiling questionnaire.
- Year
- 2025
- Services
- Interactive questionnaire · Typologies
- Role
- Design, build, fieldwork
- Platform
- marketing.buso.ro
The challenge
Does the method hold when the stakes are not a vote?
Electoral compasses have an unfair advantage: people care about the subject anyway. The question was whether the same mechanics — statements, axis scoring, a profile at the end — hold attention on a professional subject, where no campaign is pushing traffic.
What we built
A ten-minute questionnaire and a set of archetypes
The structure, adapted to a professional field: statements about how you work rather than what you believe, and a set of archetypes in place of political axes. Everything else — the wizard, the scoring, the profile page, the sharing — stayed the same.
What came out
Same mechanics, different field
The instrument runs publicly and is the example we show when somebody outside politics asks what a compass for their audience would look like.