Voting compasses

A questionnaire that tells a voter, in three minutes, how close they are to each candidate. And tells you, in return, what the electorate actually looks like.

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In short

Languages: Romanian, English
Delivered so far: 4 platforms
Build: In house, end to end

What it includes

Item design

Neutrally written statements, cognitively tested, covering the dimensions that actually separate the camps.

The matching algorithm

Weighting, distances, positioning on axes. Documented, so it can be defended in public.

The live platform

Next.js on the edge, under a second, able to take the election-night surge.

The closing report

A clean dataset, a dashboard and a presentation of what came out of the field.

Methodology

A good compass shows in the items, not in the design

The interface is the visible part. The part that decides whether the result means anything is the few dozen statements behind it: how they are worded, which dimensions they cover, and how easily they can be accused of bias.

We work backwards from an agency. We start from the literature and the candidates’ manifestos, write the statements, test them on a small group, cut whatever fails to differentiate — and only then draw the screens. The methodology is published with the instrument, so anyone can check where the percentage comes from.