Case studyLocal elections · 2025

Busola București 2025

A voter's compass for the Bucharest mayoral race, built on the candidates’ actual positions.

Year
2025
Services
Voting compass · Live platform
Role
Design, build, fieldwork
Platform
bucuresti.buso.ro
bucuresti.buso.ro
Screenshot of Busola București 2025
Fig. Screenshot of Busola București 2025

The challenge

A local race with many candidates and very little direct comparison

The voter gets statements, not comparable positions. The real differences between candidates on the concrete issues — transport, housing, budget — stay buried in manifestos nobody reads to the end.

What we built

The same issues, the same questions, for every candidate

A set of statements on the issues that actually separate the candidates, and every candidate positioned on the same axes. The voter answers the same statements and gets a direct comparison: compatibility scores and detailed positions, issue by issue.

What came out

A public instrument on busolapolitica.ro

The platform ran on busolapolitica.ro during the campaign, with a profile voters could share. It is the second electoral compass built for a Romanian election.